3701 Noriega Site

As we first reported early last year, plans to raze Pete’s Union 76 Service station on the southwest corner of Noriega and 44th Avenue and build a four-story building with 14 condos over 14 residential parking spaces and a 9,600-square-foot grocery store on the Outer Sunset site were in the works.

The proposed unit count for the project has since been reduced to 12 (the extra two would have required invoking the State’s Density Bonus law) and the underground garage is now two levels with a total of 42 spaces, 25 of which are to be dedicated to the all-new home for Noriega Produce which currently operates down the block and purchased the gas station site.

While the public hearing for the 3701 Noriega Street project is currently scheduled for April 21, it’s likely to be pushed back to the 28th. And in terms of timing should the project be approved, there seems to be some debate as to the terms of the lease for Pete’s (or rather Tran’s) which wasn’t planning to shutter, but we’ll keep you posted and plugged-in.

23 thoughts on “New Home for Noriega Produce and Condos Closer to Reality”
  1. The area is always socked in with fog which will hopefully block the view of the power lines on two sides of the building.

    1. Thanks for editing my comment, SS, considering it contained nothing inflammatory.

      Officially done with this site.

      [Editor’s Note: We’re honestly sorry you feel that way but understand. Unfortunately we’ve had to start culling the leadoff “Cue the [whatever] comments in 3…2…1…” from the threads.]

  2. List of SF gas stations soon to be no more:

    The 76 station on the southwest corner of Lawton Street and 42nd Avenue.

    The gas station at the northwest corner of Castro and Market.

    The Shell gas station on the northeast corner of Divisadero and Oak.

    The Union 76 Station on the southwest corner of California and 25th Avenue.

    The Shell station on the southwest corner of Fifth and Folsom.

    The Chevron station at the corner of Bay and Buchanan.

    The Shell service station at 2501 California Street.

    The Union 76 station was razed a year ago on the southwest corner of Van Ness and Filbert.

    The Chevron Station at Mission and Ney.

    The gas station at the corner of 19th Street and South Van Ness Avenue stopped pumping gas at the end of 2004.

    The former gas station at Folsom and Fourth.

    The station at Mission and So Van Ness.

    [Editor’s Note: Or as tagged as Related above: Gas Station Sites.]

      1. Ironically, I just saw an item at Hoodline about a food truck operator having been denied a permit to operate at this location. Seems the owners had given her a 5-year lease with option for an additional 5 years. What’s distressing is that they apparently have no intent to develop the property in favor of continuing operations as a gas station or they would not have encumbered it with the lease-option.

          1. What a mess of competing interests and claims, inchoate and otherwise.

            Given the pending litigation brought by Tierney, I would assume the “owners” made disclosure to their would-be lessee and obtained a waiver and release in the event the judgement at trial was disturbed. Still, since the judge’s decision did give Tierney an interest in the property (albeit less than he was contending), how could they have unilaterally entered into the lease agreement with the truck operator?

          2. No, the subject of this discussion is the Castro/Market property and not the Outer Sunset station’s lease subject of the original item.

  3. As I understand the law, SF requires 20 parking spaces for a 9600 square foot grocery, plus 12 for the condos. So they’re building ten more than that– seems surprising to me, because two levels of underground parking has got to be quite expensive.

  4. We’re losing a gas station, and repair for 12 units?

    Far more people relied on that station than will be served by this. That was a good gas station, convenient for smog tests or getting a tire changed near the beach without having to get to 19th.

    The bigger market’s a good thing. If only it could go where the Cala was.

    1. I live within a block of that gas station, and in the last 4-years I have only used it once, which was today, to purchase 1-gal of gas to make sure I had enough fuel to get me to Costco. So I saved $10 on a fill-up, but of course ended up spending $200 on groceries.

      So I won’t miss the gas station, and I think that corner would be much better served with 12-residential units and a better Noriega Produce. It should also free up the current Noriega Produce location to be developed into commercial plus and bunch of apartments.

      This is the kind of development that SF badly needs so build our way out of the housing crisis, especially on such an underused corner.

  5. I love the Noriega Market, those are the best guys in the neighborhood. Their store is small and expansion is good for them and good for us. These are local guys who are doing a great job serving the neighborhood. Noriega is a developed corridor and if we can convince the builder to make this a reasonably proportioned project, it’s a win. I’m sorry but I will not miss that gas station.

  6. re the list: The Mission and Ney gas station is still there. Apparently redevelopment was approved but no building permits were ever filed for. There were many projects proposed for the Outer Mission in the last cycle but most never came to fruition in the 2008 crash and there’s hardly been any construction in this cycle.

  7. Would be nice if commenters didn’t get so distracted with irrelevant projects subject of other posts. This may be an awesome project. The parking will be a big positive as N.Produce is awesome and very popular.

    Go Dimitri who works really hard with his team to serve local community. Their current place is jammed and the parking will help grow the biz.

    Let’s hope all the garbage currently being constructed at the end of Sloat Ave. will have a bit of parking, or else everyone will continue to use the free beach lots for non coastal use, like they do for the SF Zoo and the new soccer fields in GG Park.

  8. This project has effectively stolen money from homeowners in the neighborhood as it obstructs views and is generally the largest, most unsightly, out of place monstrosity on the horizon for those below Sunset.

    I wish I hand the time and knowledge to monitor the shady supervisors who continue to approve these projects, but I don’t, so I continue to get screwed. At what point do these [people] figure out that San Francisco is at capacity, and that going vertical only kicks the proverbial can down the road making life worse for current residents?

    The most overlooked part of this disgusting debacle is that all of these things are supported by morons and San Francisco’s short timers – the residents who come for 4 years, never see it as a home, vote on anything that appeals to emotion rather than logic, regardless of tax or future ramifications, and then move elsewhere leaving SF just a bit worse than when they found it. This city is broken AF.

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