Plans for redeveloping the former El Rey Theater at 1970 Ocean Avenue, which was purchased out of foreclosure for $1.06 million in 2015 and subsequently designated an official San Francisco Landmark (No. 274), were drafted and submitted to the City back in 2019. As we outlined at the time:... Read More »

Purchased out of foreclosure for $1.06 million in 2015 and since forcibly designated as an official San Francisco Landmark (No. 274), plans to redevelop the former El Rey Theater at 1970 Ocean Avenue have been newly refined, rendered and formally submitted to Planning for a preliminary review. As envisioned,... Read More »

Plans to level the entire strip of commercial buildings on the south side of Ocean Avenue, between Capitol and Faxon Avenues, have been in the works since 2006, at which point a four-story development was envisioned to rise across the site and yield a total of 31 residential units... Read More »

Plans to raze the warehouse and (National) Trophy (Company) building at 350-352 Ocean Avenue are in the works. And as proposed, a four-story building designed by Schaub Ly Architects will rise up to 45 feet in height upon the Balboa Park site, with 20 residential units averaging 830 square... Read More »

Designed by master architect Timothy Pflueger and opened in 1931, the 1,800-seat El Rey Theater at 1970 Ocean Avenue was shuttered and sold to Voice of Pentecost in 1977, which then converted the 35,000-square-foot building into a church and small Pentecostal school. Mortgaged to pay for upgrades to the... Read More »

With the Planning Commission meeting which could clear the way for Target to open an “Express” store at 1830 Ocean Avenue scheduled for next week, we now have the official renderings and answers to a few key FAQs: 1. Of the 103 parking spaces in the building’s garage, 26... Read More »

With the overhaul of Ocean Avenue underway, Target is preparing for a public hearing next month which could clear the way for a TargetExpress to open at 1830 Ocean, a conversion of the former Rite Aid space which Fresh & Easy had intended to turn into a grocery store.... Read More »

The first phase of the Ocean Avenue Corridor Design project, which includes new plantings and streetscape improvements – such as new “activity areas” with seats, planters and bike racks – along Ocean, between Manor Drive and Phelan Avenue, is slated to kick off early this year, funded with dollars allocated... Read More »

While remaining tight-lipped about their plans to open a TargetExpress on Ocean Avenue, Target has officially announced that one of their other two Bay Area TargetExpress stores will be located in San Francisco’s Financial District at the southwest corner of Bush and Sansome, and the other will be in Berkeley, at the southeast... Read More »

A 45-foot-tall building has been designed to rise on the corner of Ocean and Brighton Avenues, across the street from the Ocean Avenue Whole Foods Market.  And as proposed, the 270 Brighton Avenue development will produce 28 dwelling units over two ground-floor commercial spaces and a garage for 10... Read More »