Purchased out of foreclosure for $1.06 million in 2015 and since forcibly designated as an official San Francisco Landmark (No. 274), plans to redevelop the former El Rey Theater at 1970 Ocean Avenue have been newly refined, rendered and formally submitted to Planning for a preliminary review.
As envisioned, the existing facade of the theater and its commercial spaces would be restored along with the theater space itself and lobby, using a recovered set of Timothy Pflueger’s original construction documents for direction.
And upon the theater’s parking lot parcels, which flank the rear of the building, and atop its two commercial wings, a total of 42 condos would be built, a mix of 28 one-bedrooms, 12 twos and two threes, along with a basement garage for 32 cars, designed by Goldman Architects to be “compatible with the 1930’s Moderne style of the Pflueger El Rey Theater” while “relat[ing] to the scale of the neighboring homes.”
Keep in mind that the formal landmarking of the theater requires that “all exterior elevations, form, massing, structure, roofline, architectural ornament and materials” of the building be “preserved or replaced in kind.” We’ll keep you posted and plugged-in.