1066 Market Street Site

Shorenstein Residential’s proposal for a 304-unit building designed by Arquitectonica to rise up to 12-stories at Jones and Golden Gate Avenue, with a skinny twelve-story spur fronting Market Street, is closer to reality, with the 1066 Market Street plans having just received a Preliminary Mitigated Negative Declaration with respect to its expected environment impact, which is a good thing if you’re the developer.

1066 Market Street Rendering

In addition to the apartments, 36 of which are currently expected/required to be rented at below-market-rates, the Mid-Market development includes a subterranean garage for 102 cars and 304 bikes, and 4,500 square feet of retail space on the ground floor.

While not yet approved by San Francisco’s Planning Commission, Shorenstein has already filed the paperwork to secure the building permits for the development and construction is slated to take around 21 months to complete once the ground is broken.

And as massed in the Market Street rendering below, plans to raze the Hollywood Billiards building turned food ‘Hall’ at 1028 Market, and raise a 13-story building with 186 units, are in the works as well.

1066 Market Street Rendering - Market

Comments from Plugged-In Readers

  1. Posted by gone on


  2. Posted by anona

    Why so much parking?

    • Posted by The Milkshake of Despair

      1:3 seems just fine for this location.

  3. Posted by seriously

    as fugly as this building is, i’m just excited for ANY development in this part of the city. also, i’m sure it’s on a tight budget, but there has to be a way to break out of the gridded monotony and lackluster colors.

  4. Posted by gone on

    reminds me of Blade Runner and Judge Dredd and others. Massive, no style or individualism, and without a soul (?). Dominating all adjacent and nearby conerns.

    Just think what one of the inner units will feel like. Prison architecture at its best.

  5. Posted by san FronziScheme

    Someone’s played a bit too much Tetris during design classes.

    • Posted by Wai Yip Tung

      Actually taking some inspiration from Tetris will be an improvement. Arquitectonica is getting boring. Just a rehash of the same theme there has never worked too well in practice. This thing is a big boring mass.

  6. Posted by invented

    To do:
    Smaller footprint
    Taller, (same sf)
    Add green alley
    Dont mind design itself.
    But needs Remassing

    • Posted by RinSF

      A green alley in that neighborhood will soon become a brown alley.

      • Posted by Jon @ SFBARF

        Yeah, I’m not sure that tiny corner block needs an alley. I wouldn’t ming part of the lot being 3 stories and part being taller though. More light gets in that way.

  7. Posted by matteo

    Looks like the Borg Cube space ship in Star Trek.

    • Posted by Brian M

      All homeless and street people will be assimilated!
      From now on, you will service us!

    • Posted by Lurker

      I was just trying to figure out why I kept having images of this thing hurtling through space. You’re totally right.

      • Posted by BobN

        Technically, it is hurtling through space.

  8. Posted by sassySFboy

    I kinda like it; glad to see more mid market and TL housing on the way as it will only improve safety in this area!

  9. Posted by SFJohn

    gosh that’s ugly

  10. Posted by moto mayhem

    looks cool and very much needed in that neighborhood to clean it up

  11. Posted by Brian M

    reminds me quite a bit of the stuff built near Jack London Square in Oakland. Not really a fan of this architecture.

  12. Posted by Bobby Mucho

    Please let this utilize masonry or pre-cast concrete (preferably with steal on the groundfloor)… stucco will destroy any viability of the design.

  13. Posted by unlivable city

    From that prison yard on the roof, inmates will be able to gaze across SOMA at the equally deeelightful Hearst Corp 5M cell block complex.

  14. Posted by Frisco

    It’s be better if it wasn’t all broken up. A solid wall with a grid of square windows is what it is, so let it be that. The facade treatment is simultaneously too much and not enough.

    • Posted by seriously

      right?? stupid Planning.

  15. Posted by Adam

    Inside the Arquitectonica offices:

    “So team, we’ve done orange cubes and white cubes, where can we go from here?”
    “What about some grey cubes?”

  16. Posted by frog

    It’s more of a Rubik’s Cube look, than Tetris. (It’s certainly not Connect Four.)

    But I kind of like it. The entire design hinges on the brown panels. If they are wood, that should break up the mass nicely and yield an interesting maze like structure and an asymmetry that’s interesting while at the same time adding a warmer natural element. If the brown panels are done poorly, game over.

  17. Posted by JB10

    Arquitectonica – so extremely ugly and far too tall. Need to jettison the plans and rethink.

  18. Posted by Serge

    It’s not horrible, but it’ll be dated in a decade. However, any kind of development in this area is a huge deal. Looking forward to see changes coming to the TL.

  19. Posted by Schaetzer

    I still miss the Palm Garden and the Palace Billiard Parlor (south side of Market many years ago).

  20. Posted by Mark

    This building is awesome.

  21. Posted by 4th Gen SF'er

    Love that all the BMRs will most likely be stuck on the first floor. And they’ll get all the really cheap nasty appliances, etc. You couldn’t pay me to live in a BMR.

    And the design? It’s horrifying, but ok. Just another square cube.

    • Posted by SFcitizen

      4G – Do you currently live in a rent control unit? If so, I completely understand not wanting to move to a BMR unit. Would you qualify for a BMR unit under the income qualifications?

  22. Posted by NOPASF

    At least the first floor is in the black color. Can you imagine if they went with white!?!

  23. Posted by Elitist Pig

    More dreck from Arquitectonica, thank goodness…

  24. Posted by aerel

    Interesting to see all the hate for this design, I wouldn’t have thought it would trigger such strong reactions. It’s not bad. The variation in window configurations and panel colors will help to break up the space and make sure a large building feel like it belongs on that block.

    • Posted by Sierrajeff

      Agreed – at least it’s different; and the fact that someone’s ready to pull permits and convert a mid-Market parking lot to 302 housing units should be lauded, not critiqued from stem to stern. And big LOLs at the parking comment – a 1:3 ratio is “so much parking”?

      • Posted by MukDutch

        Sierrajeff- This is just a larger version of another Arquitetonica project that’s near completion at 1415 Mission. Nothing new or interesting about the design here. Definitely agree with you on the disappearance of a lot in favor of this large amount of housing.

        • Posted by Orland

          I don’t see much resemblance at all, and I think you should await the building’s completion before making a final judgement. I think it’s showing promise.

      • Posted by Lots of blocks

        What’s different about this design? Looks like much of what is going up around the city. SF Brutalist architecture.

    • Posted by seriously

      ok, arquitectonica employee…

    • Posted by Mark

      Anything with solid design and characters is fine in my book – yeah, confused too.

  25. Posted by Edward

    It’s not offensive and will add more relatively affordable apartments, in a very convenient location.

  26. Posted by Cal Culver

    Alex deRenzy would roll over in his grave to see this. However, despite the hulking, unpleasant design, this should bring much needed housing and upgrade to the area.

    • Posted by Fishchum

      The porn director?

      • Posted by Orland

        He must be thinking of a prior use in that location.

  27. Posted by eflat

    The saddest thing about this whole development is what it replaced…the splendid Paramount Theatre, from an era when Market St had many theaters and restaurants and game arcades.

    the thin sliver @ 1066 Market was once the entrance to the Paramount and the parking lot on Jones was once it’s auditorium. It was a great theatre..sigh. I would provide a link, but both tries just created a long google link address. Just google Paramount Theatre SF 1960 (images) to get an idea of the theatre.

  28. Posted by Lots of blocks

    Almost Brutalist, but without the concrete. “SF Brutalist” architecture?

  29. Posted by donjuan

    Well that’s ugly

    “a 304-unit building designed by Arquitectonica”

    well that explains it

  30. Posted by NovyEnvy

    It is currently a surface parking lot in the center of the city and is going to be replaced by a large # of much needed housing units. Who cares if it’s not the most beautiful building (and for the record, I don’t mind the design)? I would take this over what is currently there in a heartbeat.

    • Posted by HousingWonk

      Completely agree. We need less armchair architecture critics in this City, and more orientation on the commodity production of housing units. I want more cheaper & faster to build cookie cutter buildings, not less. Drive those architecture fees down, down, down. Get the construction cost per SF as efficient as possible.

      Customized manufacturing drives costs up. Commoditized, standardized manufacturing drives costs down. Every Apple iPhone 6S that rolls off the production line looks exactly the same and comes in only two colors. And nobody cares.

      • Posted by Freeloader

        They now come in gold and rose gold.

        • Posted by Brian M

          colored by the blood and tears of the 13 year old assembly line workers!?

  31. Posted by ldr

    I like it. And it looks a heck of a lot better than their original design.

  32. Posted by DM

    Looks fine to me. Facade colors can always be changed. Varying fenestration (windows) adds visual interest. The TL could do a lot worse. Build it!

  33. Posted by Mark

    Could one of you who hates this building post an image of a modern building they like?

  34. Posted by SFrentier

    Stalin would be proud of this monolithic oppressive fugly mess.

    • Posted by BobN

      From each according to his BMR lotto number…

  35. Posted by JR "Bob" Dobbs

    Clever – albeit not the most structurally sound plan – to design a building as a giant Jenga game in which no piece can be removed without bringing the whole structure down. In earthquake country yet.

  36. Posted by PeterGrrr

    Who wants to co sponsor a ballot measure with me to ban Arquitectonica from all future work in SF?

  37. Posted by Pete

    Sadly, this is on a corner where the notorious Mini-Adult Cinema was located. This venue provided lots of stimulating experiences.

Comments are closed.

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