The proposed redevelopment of 22,000 square feet of the Bulkhead Building which fronts the Embarcadero at Pier 29 is closer to reality with San Francisco’s Board of Supervisors having endorsed the Conceptual Term Sheet for a 15-year lease and rehabilitation of the site, the final negotiation of which can now proceed with the Port Commission.
Built in 1915 to serve as a maritime warehouse, the Pier’s Bulkhead Building was rebuilt in 2012 following a blaze and the 123,000-square-foot Pier 29 was used by the America’s Cup Event Authority for the 34th America’s Cup.
And as envisioned by Jamestown, the developer of New York’s Chelsea Market, the Bulkhead building will be transformed into a retail destination, “that showcases and sells products manufactured in San Francisco supported through a partnership with local nonprofit SF Made,” along with an urban brewery, winery and coffee roastery.
The Port had originally been hoping for a high profile and well-heeled retail tenant, such as Tesla (which has opened a showroom on Van Ness Avenue) or Google (which could have used the pier as a home base for the exiled and since decommissioned Google barge), to land the Bulkhead Building lease and anchor the pier’s overall redevelopment.
And pressure is mounting on the Port to find a recreational use for the rear portion of Pier 29.