As we first reported last week, the 12,000-square-foot spec home at 2712 Broadway, which had been on the market since the end of last year with a $40 million price tag, sold “in a battle with multiple bidders,” according to Pacific Union’s PR team. And while the final contract... Read More »

The shiny new 12,000-square-foot spec home at 2712 Broadway, which has been on the market since the end of last year with a $40 million price tag, has sold “in a battle with multiple bidders,” according to Pacific Union’s PR team. The final contract price for the Billionaires Row home... Read More »

The $40 million spec home at 2712 Broadway up on Billionaires Row, which the Wall Street Journal profiled yesterday, has actually been on the market for a few months. And in fact, a number of plugged-in readers have been interested. But a flag (or two) has been raised. In... Read More »

It was almost four years ago that we first told you the tale of eight twenty-somethings moving to an $8 million rental up on San Francisco’s Billionaires Row, a home that subsequently morphed into an unofficial tech incubator. As we revealed about the property at 2712 Broadway which was... Read More »

It was back in 2009 that we first told you the tale of eight twentysomethings moving to an $8 million rental up on San Francisco’s Billionaires Row. As we wrote about 2712 Broadway which traded for $7,800,000 that April then landed on Craigslist asking $14,000 a month: Purchased by... Read More »

While the premise of the fictional Party of Five living in a $5 million house might seem a bit difficult to believe (in 1999 dollars no less), how about eight twentysomethings moving to an $8 million rental on San Francisco’s Billionaires Row? Asking $9,495,000 for 2712 Broadway in February,... Read More »

After four days on the MLS the list price for 2712 Broadway up on San Francisco’s Gold Coast has been reduced from $9,495,000 to $7,750,000. It’s a big house with big views and still asking over $1,100 per square foot (down from $1,350). Read More »