Listed for $2.290 million in July of 2015 with both “Bay & City” views, the corner 1,323-square-foot two-bedroom unit #28F in the Infinity tower at 301 Main Street sold for $2.199 million that December, establishing a building and neighborhood comp at roughly $1,662 per square foot.

Beyond its two bedrooms, the condo is outfitted with a built-in office area, two baths and a designated parking space in the garage.

And 301 Main Street #28F is now back on the market and listed for $1.999 million or roughly $1,511 per square foot.  If you think you know the market for luxury condos in San Francisco, now’s the time to tell.

Comments from Plugged-In Readers

  1. Posted by Anon2.5

    Finishes look cheap ( maybe they are cheap ) for $1500 per sq ft.

    • Posted by SocketSite

      The cabinetry is Studio Becker and the appliances are Viking, Thermador and Bosch.

      • Posted by sfjohn

        still looks cheap

        • Posted by SocketSite

          Perhaps that’s why it only fetched $1,662 per square foot in 2015.

          • Posted by Really?

            sfjohn – I believe the cabinetry handles are Ikea.

      • Posted by anon2.5

        I was thinking more the bathroom. Nice appliances but the granite counter top looks pedestrian if not cheap. Studio becker or not, the cabinets don’t look high end for sure.

    • Posted by Martin

      I will say that Infinity finishes have not aged well at all. Maybe they went too contemporary, but it will be interesting to see how Lumina’s finishes feel in another 8 years.

  2. Posted by Mark F.

    Somewhat awkward floor plan, and do people really want to sit on a tiny balcony 28 floors up? I don’t.

    • Posted by Torger Cobus

      It would be so windy, you couldn’t even keep a cigarette lit.

    • Posted by civ-e

      i would really value a balcony, however small, even if didn’t plan to sit there for an extended time due to wind or acrophobia or whatever. it is very convenient to have access to an outdoor area (vs. not having any access to an outdoor standing space at all) in a lot of common situations. for example you have something dirty, something that smells, that you just want to put away temporarily. or you have some dusty clothing or sheets that you want to shake off. or just to step out to take a breather. the alternative woud be to go up or down 28 stories.

  3. Posted by civ-e

    interesting that they are not even trying to test if they can get their original purchase price + 6% or something like that. or is it a case of trying to incite a bidding war.

  4. Posted by JOORRGEE

    In 2010-14 it was one of a small few real high rise products in the city. They could make a bland box and it would sell. There is demand for more new high rise product, but it will have to differentiate itself. No more commodity spaces. Bring on the really nice stuff!

  5. Posted by Dave

    The Infinity and more so Lumina seem to be struggling a bit in terms of prices. As someone said these units are really nothing special and certainly not luxurious. For that one has to go to 181 Fremont, but the price points there are several million higher. Out of the reach of many who could afford Infinity. The neighborhood is pretty deserted on weekends and lacks a neighborhood feel to begin with. The fact that HSR will not come to the TTC and perhaps not even DTX belies one of the selling points of these towers. They were to be in the center of a bustling transportation hub a la LA’s emerging Union Station. That selling point being gone and no neighborhood developing makes these units less desirable and doubly so as they are quite pedestrian.

    • Posted by James

      I don’t think HSR was ever a selling point for these units. I own at the Infinity and never recalled HSR being mentioned, I don’t think anybody realistically believed that would ever happen.

      About the neighborhood, it’s not the Mission or Chestnut but there is the Woodlands market, Philz, and a bunch of new buildings going up. May not be your thing but there are a lot more people in the area all week (including weekends) now.

      • Posted by Dave

        The bottom line is the TTC area and the up-zonings were sold because of HSR. In general. There won’t be as much there, there as some had thought – those who believed HSR was actually going to come to the TTC. it does make a difference – the large number of people such a hub would have generated are indeed what might have turned the area into a neighborhood. Restaurants, galleries and more to serve them. As is happening at Union Station. Prices are softening in some of the towers – last I checked Lumina hadn’t sold all its original units from about 2 years ago. I’ve been to the Union Station area quite recently and there is a buzz and excitement there as there is at many such major transportation hubs. It is palpable and about a dozen 60 story or taller towers are being built or about to in a response to that. High-rise is not my thing but, if push came to shove and I had to, I’d choose the Union Station area over TTC. Better yet the planned HSR hub in Portland at the old UPSP site where they are thinking big – and quite tall.

        • Posted by SFRealist

          I don’t think HSR played any role in the sale of this building.

          • Posted by sfjhawk

            As an Infinity resident since ’08, I can also confirm that none of my neighbors who I interact with bring up HSR as one of the reasons why they bought.

            Also, as someone who has lived in a few neighborhoods in the city over 20 years (Haight, Potrero, North Beach, and the Marina) before moving to the Infinity: while yes, it doesn’t feel like any of the other neighborhoods in SF (btw, none of them feel like the other), it has definitely come a long way since ’08 and is evolving into it’s own. As one data point, the Ferry Building currently averages 25K visitors/day. We all may have different frames of references but to some, that’s a long ways from a neighborhood feeling ‘deserted.’

      • Posted by Oaklandlover

        Working nearby on Spear st for 15 years now, ya I’m getting old, I can agree this area of the city has come a looooooong way.

        I’m pretty optimistic about the future of this area, seeing it develop from parking lots, hobos, nothingness. There is no doubt in my mind this area is progressing tremendously and I can say that cause I’ve seen it happen over 15 years.

        All that said I think lumina and the older towers next door, infinity, ya that’s it…they are the Acura of SF luxury. Afoordable “luxury.” IKEA looking, Haha.

        Dave is right 181 is the trophy currently. But Acura buyers were never really in that league anyways. I know a few owners in infinity. Working stiffs like me. “Aspiring/status seekers ” … not like me. Money drain, IMO .

        That is my fav sf tower. 181 that is.

  6. Posted by Tipster

    So you basically walk into an office?

    Tiny second bedroom closet, over 100 square foot wasted on a long entry. Can’t really keep your windows open to enjoy the view without 15 other apartments looking directly into yours.

    The building is now over ten years old and is showing its age. I think you can do better at this price point.

  7. Posted by oh my

    and so the end begins.

  8. Posted by SFrentier

    Sweet views and a good location. I think it’ll get snapped up. I’d just redo that tub and get me some jacuzzi jets in there…can live with the slightly outdated tile work. I’d prefer to work in the LR or a BR with that view, as that office space seems like punishment. Anybody live around there- can the balcony be used, or is the wind really rough on most days? If useable, that balcony is a plus. Very different from where I live (prime and quiet mission st, large home, yard, deck, garage, privacy, walk to everything but no views) so this is as appealing as it is different.

  9. Posted by Martin

    The infinity floorplans never wowed me, especially with that weird desk at the entrance. I find the Lumina “corner” units with rounded living rooms much more space efficient and better laid out.

  10. Posted by jimbo

    $1.94 million

  11. Posted by haighter

    That office nook is what kills this unit. You would have to keep your desk sparkling clean… can you imagine having guests over or walking in every night and the first thing you see is a desk piled with papers and junk (as most people’s desks are)???

  12. Posted by inthemarket

    as a buyer in the market, I think it is still very much a seller’s market. I think the examples of dropped in price for some of “newer” condo’s handpicked by Socketsite is more of a symptom of new construction market segment in any market. If you buy a new construction condo or near new (or even a new house in a suburban subdivision) and then try to sell shortly later, you are often competing against other new never before occupied condos, either nearby (since if one new condo build went up, another one is likely to get approved) or even in the same building. So you are often forced to drop the price, even though overall market is up.

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