The Yard 12/2015

Plans to add a soccer pitch to The Yard, the “pop-up” beer garden, barbeque joint and retail area on the northern edge of the Giants’ Parking Lot A, could be approved by San Francisco’s Port Commission (which oversees the Port-owned parcel) tomorrow afternoon.

The proposed pitch would be installed to the east of the existing Yard along Terry A Francois Boulevard and managed by Urban Soccer, with 5-on-5 adult and 7-on-7 youth leagues, tournaments and pick-up soccer games envisioned to commence in early 2016 and run year round.

The new field would displace 53 existing Parking Lot A spaces but is designed to allow up to 27 vehicles to park on a portion of the field on Giants game days, with temporary boards covering the…artificial turf.

The Yard Pitch

From the pitch for the pitch:

“The net loss of 26 parking spaces on Giants game days equates to about $26,000 in decreased annual Port parking revenue. More than offsetting this impact however is an estimated $56,000 increase in annual Port parking revenue generated from Urban Soccer players who drive their personal vehicles to the field. These same players are anticipated to patronize The Yard during their visits, contributing approximately $135,000 in new annual gross revenues to sustain the existing retailers and attract new businesses.”

The Yard is intended to stay in place until the Giants secure all necessary approvals and break ground for the massive Mission Rock development.

As a related aside, while the operators of The Yard were projecting a net operating income of $650,000 per year, and the Port was to receive a portion of revenue once all costs were covered, The Yard produced a $270,000 net loss in its first six months of operation (May to September of this year).

Comments from Plugged-In Readers

  1. Posted by Fishchum

    Artificial turf soccer pitch? Good luck getting that past the [people] who are still protesting the Beach Chalet fields in GG Park.

    • Posted by Ohlone Californio

      the only people who talk about turf pitches as if they’re problematic are people who are out of touch with sf soccer playing and field demand

  2. Posted by hmmmm

    Well, depends on what kind of turf it is. Tire crumb rubber fields are rapidly showing stronger anecdotal connections to spiking cancer rates in young, healthy active soccer players, particularly goalies. I would not be surprised if the results of the pending studies will lead to Rec Park ripping out the beach chalet soccer turf and replacing it with some other artificial turf.

    • Posted by soccermom

      I like all of my anecdotal evidence to be strong.

  3. Posted by Ohlone Californio

    There are lots of studies on the crumb rubber fields, actually, and the toxins are inert within the crumbs.

    • Posted by Ohlone Californio

      There is a study endeavoring to be the definitive word on the subject for California underway. It’s in response to anecdotal sensationalism and TV news, IMO, and there are lots of studies out there showing the toxins are inert as crumbs. But here’s what is actually happening.

  4. Posted by wsf

    I’m curious how this place loses $270K during the warm (outdoor) weather and during baseball season but is going to gross a positive $650K for the year. Are they opening a Buena Vista Irish Coffee kiosk for the tourist buses?

  5. Posted by Orland

    I know nothing of the local soccer scene, but it seems this would be in competition with the nearby field off Fourth Street in Mission Bay. Is another needed?

    • Posted by Ohlone Californio

      My understanding is that the 4th st one is only temporary, and that that lot will be developed before too long. The same SF Soccer group has another one just behind Lowe’s off Bayshore.

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