It Only Takes One, But What If You Need Two?September 4, 2015
There’s an old adage in real estate that it only takes one: one agent to find a buyer, and one buyer to set the price. But what if you need two?
Designed by renowned architect Joseph Esherick and built in 1962, the Mid-Century Modern ‘Larsen House’ at 2610 Scott Street traded hands for the first time eleven months ago, listed for $9.75 million and fetching $11.75 million or roughly $2,525 per square foot.
Six months later, the “exquisite and rare” 4,656-square-foot Pacific Heights home suddenly returned to the market listed anew for $11.75 million.
And today, the asking price for 2610 Scott Street was reduced to $10 million, a sale at which would represent an apples-to-apples loss of 10 percent ($1.75 million) over the past eleven months for the rather stunning home.
Comments from Plugged-In Readers
A. That’s an expensive short term rental.
B. I’m sure (!) someone will come along and pay them $2mm over ask just like before.
C. I love that the agents both used Open Home Photography for a pseudo-Wordpress site for the house. I mean, if you’re only slated to book $600K in commissions on a transaction, why would you bother to spend more than $500 on photos + a web site…. Sotheby’s eh?
D. Good think no one looks at their stock brokerage statements.
In their defense, Open Homes Photography do an excellent job both with their photos and website.
I guess that’s true. I don’t have anything against Open Homes, and they can be a great solution for an average home in San Francisco.
I think though, that if an agent is representing a unique home in the eight figure range, he/she can try harder. How about a mini-bio of the architect? What makes this house special and what makes it unique in context? I guess you can deliver that all in person, but 2/3rds of the squarespace demo templates look better than this listing web site.
How about some creativity in presentation? It’s not terribly expensive or time consuming if you find the right person to set it up…
Oh, absolutely. I know agents are always on the lookout for presentations that will dazzle people (lately drones with aerial video seem to be the rage) and in this kind of price range, you really shouldn’t be skimping.
But according to Sotheby’s own “Million Dollar San Francisco” agent…”unique properties in A class locations will always sell for top dollar”. Guess this isn’t unique and Pacific Heights is declasse…
One of the best, if not THE best Modern architect the Bay Area has ever produced.
I am not a particular fan of modernist architecture, but this house is stunning.
This place is a little bit of a mystery. I’ve never heard what exactly happened here. I think if they’d re-listed under 10 it would’ve gotten an over-asking offer and sold much faster. 2660 Scott is on for 15. Bad stock markets usually slow down the ultra high-end, but just barely. Stay tuned for some crazy high D7 listings.
Please visit http://www.PureHouse2610.com for the current presentation of the home. You are looking at the previous listing photographs.
@Wendy – Your site is by Open Homes Photography too. Down at the bottom it says so. That’s what I mean. It looks like all of the other OHP sites, which is fine, it’s just not terribly special for a fantastic house. I won’t pester you anymore, sorry. Best of luck with the sale.
The higher the overbid, the harder the resale.
Whoever maintained that site at http://www.2610scott.com/ has taken it down in the last week or so.
Wonder if this article has anything to do with it, or they already sold the unit
UPDATE: The listing for 2610 Scott Street has been withdrawn from the MLS without a reported sale.
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