540 De Haro Site

Plans to raze the Moto Shop building at 540-552 De Haro Street, adjacent to the Saint Gregory of Nyssa Episcopal Church and across the street from Anchor Brewing in Potrero Hill, are slated to be approved by San Francisco’s Planning Commission this afternoon.

And if approved, a modern four-plus-story building with seventeen (17) condos and sixteen (16) parking spaces will rise across the site, as plugged-in readers have known to expect.

540 De Haro Rendering

As designed Sternberg Benjamin Architects, the 40-foot-tall building would yield fifteen two-bedrooms and two one-bedrooms, with 6,500 square feet of open space provided in a combination of private terraces, balconies, and a common roof deck.

And based upon an affidavit from the project sponsor, all seventeen units will be offered at market rates with an in lieu of fee to satisfy San Francisco’s Inclusionary Housing Program paid into the City’s Affordable Housing Fund.

Comments from Plugged-In Readers

  1. Posted by Some Guy

    Anchor is a very, very decent beer — but would you pay full price for a home across the street? The odor from the brewing is intense at such close range. It’ll be interesting to see what the market will tolerate.

    • Posted by Sierrajeff

      Spoken conversely – these better not be bought by thin-skinned NIMBYs who are going to start complaining about smells and noise from the brewery and wind up going all Sriracha on Anchor.

      If I had to choose, I’d take Anchor and no condos over no Anchor and 17 more cookie-cutter hipster habitats.

      • Posted by Mark

        Agreed. They already look dated.

        • Posted by Brian M

          Yes. I know its obsolete to think so, but keeping a few industrial zones safe from NIMBYs might make sense. Maybe

    • Posted by jwb

      It’s not only the odor, but also the constant parade of truck drivers roaring up the hill on De Haro and reversing (with beeping) into Anchor’s loading area, over and over again because apparently they don’t teach truckers how to reverse.

      • Posted by jim Bushneff

        Uhhhmmmm… Having to reverse into Anchors dock on a daily basis, I have just one thing to say to you jwb….come on down and give it a shot. I bet you’ll be crying for your Momma, in 10 seconds…that is if you can even reach the pedals.

    • Posted by Tony

      Really, you must find a lot of things to complain about living in a city. It’s not that bad…

    • Posted by anon2

      I’ve been there many times, and I don’t smell anything.

  2. Posted by wsf

    I personally love the smell of a brewery. To each their own, it might be a positive for some interested.

  3. Posted by Emo

    I live in The Potrero, and that strong, hoppy brewery smell is one of my favorite things at that location.

    • Posted by Ohlone Californio

      You think it smells hoppy? I’d say malty.

      • Posted by The Milkshake of Despair

        Predominantly malty but you can catch an ephemeral whiff of hops for a couple of minutes after they’re tossed into the boil.

        I’ve smelled the aromatic plume a mile away on occasion.

        • Posted by PDSF

          When I smell it, two blocks to the west, I know the wind is blowing offshore and I should be surfing.

          I never have taken advantage of that moto shop…looks like I may not get to.

          • Posted by The Milkshake of Despair

            Love it! An olfactory “surf’s UP” alarm!

  4. Posted by moto mayhem

    It looks like a good project with appropriate amount of parking and thankfully fully market rate.

    • Posted by Mark

      Yes, because all of SF should be for wealthy car owners.

      • Posted by moto mayhem

        no, but affordable housing for a few lottery winners makes SF less affordable for the other 99.9% of residents, and lack of off-street parking adds a lot of congestion onto the streets.

        • Posted by Brad

          To be clear: cars add congestion to the streets. More parking would not solve over-reliance on [private automobiles.

    • Posted by Futurist

      YES!! finally, an appropriate number of OFF STREET parking spaces. This can only be a great benefit to the neighborhood.

  5. Posted by coastalhills

    Will Anchor keep this location once they open their Mission Rock one?

    • Posted by SocketSite


      • Posted by Orland

        Thank you, although i had assumed so, that seemed unclear in what I had seen publicly written about their plans.

  6. Posted by Jim

    RE: “They already look dated.” And what design would you propose? And what is your source of knowledge of what is “dated”? And please demonstrate to us your design will not become dated.

    • Posted by San Francisco

      We found the architect

  7. Posted by Orland

    As I noted at the time of the earlier SS item on this development, the quality of the rendering there left a lot to be desired in judging the architectural merit.

    To my eye, the artist’s illustration here looks much more attractive than the prior schematic rendering. I hope it’s an accurate representation.

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