The ground floor plan and lobby for the proposed 550-foot office tower to rise on Transbay Block 5 at the corner of Howard and Beale have been completely redesigned by the building’s architects (Goettsch Partners and SCB) to make “a more positive contribution to the public realm” and “a stronger connection to its block and adjacent properties.”

Enabling the redesign, the elimination of the little Art Deco structure on the corner (see gallery above) which currently shelters a “What’s up Dog!” cart and sits upon a little parcel which is owned by 301 Howard across the street, a parcel which the developers of the Block 5 tower have successfully negotiated to acquire and plan to incorporate into a 5,250 square-foot “public plaza” and sheltered open space at the base of the new development.

In addition public open space and a triple-height lobby, the ground floor plan includes two retail spaces which will front Howard and Beale.

Comments from Plugged-In Readers

  1. Posted by enzo

    The rendering seems to be missing a column…?

  2. Posted by anotherSF

    What’s the Natoma St Extension proposition? Is there a link to their proposal?

  3. Posted by Sierrajeff

    They should move the What Up Dog to the park.

    • Posted by Orland

      That may be what the small square structure in the map above represents.

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