Composed of eight buildings between Franklin and Valencia Streets, the “Market Street Masonry Discontiguous District” doesn’t exactly roll off the tongue. But if you’d like to roll around the district, there is a self-guided walking tour of the eight buildings which are being considering for Landmark designations.
For each building, the architects utilized a formal three-part arrangement consisting of a base (often with a commercial storefront), main portion or column (often with residential floors), and decorative top with either a projecting cornice or decorative parapet. Projecting bay windows visually reinforce the vertical emphasis, while increasing the light and air into the interior of many of the buildings.
All of the buildings are well-preserved examples and retain character-defining features, such as elaborate cornices, pattern brickwork, and unaltered historic storefronts with their glass transom lights, bronze plate glass window frames and decorative bases.
Each of the eight buildings were constructed between 1911 and 1925, commonly known as the Reconstruction Period, and “relate to each other as a group because of the period in which they were constructed, their high-style design, and fire-proof masonry construction.”
The addresses and brief overview for the potentially landmarked eight:
1. 150 Franklin Street is located on a 120’ x 50’ through lot on the southeast corner of Franklin and Fell Streets. Built in 1912, 150 Franklin Street is a 5-story, concrete frame and brick apartment building, designed in the Classical Revival style.
2. 20 Franklin Street, AKA 1580-1598 Market Street is located on an irregular 97’ x 100’ lot at the northeast corner of Market and Franklin Streets. Built in 1917, 1580-1598 Market Street is a six-story, steel-frame, apartment and commercial building designed in the Classical Revival style.
3. 1649-1651 Market Street is located on a 124’x56’ lot at the southwest corner of Market and Brady Streets. Built in 1912, 1649-1651 Market Street is a five-story reinforced concrete frame apartment and commercial building designed in the Classical Revival style.
4. 1657 Market Street is located on a 25’x124’ lot on the south side of Market Street, between Brady and Gough Streets, with a rear elevation facing Stevenson Street. Built in 1911, 1657 Market Street is a five-story, reinforced concrete and timber-frame residential hotel with ground floor retail designed in the Venetian Revival style.
5. 1666-1668 Market Street is located on an irregular 27.5’x86’ through lot on the north side of Market Street, between Gough and Rose Streets. Built in 1913, 1666-1668 Market Street is a five-story, concrete-frame residential hotel with a commercial ground floor designed in the Colonial Revival style.
6. 1670-1680 Market Street is located on an irregular 55’x120’ through lot on the north side of Market Street, between Gough and Rose Streets. Built in 1923, the Gaffney Building is a six-story, reinforced concrete, steel frame, apartment and commercial building designed in the Renaissance Revival style.
7. 1687 Market Street is located on an irregular 45’ x 124’ through lot to Stevenson Street at the southwest corner of Market and Gough Streets. Built in 1925, the Edward McRoskey Mattress Factory Co. building is a two-story plus mezzanine, concrete frame, commercial building designed in the Classical Revival style.
8. 1693-1695 Market Street is located on an irregular 34’ x 124’ through lot to Stevenson Street, on the south side of Market Street between Gough and Valencia Streets. Constructed in 1914, 1693-1695 Market Street is a five-story, concrete-frame, residential hotel and commercial building designed in the Renaissance Revival style.
And with respect to the purpose and impact of landmarking the buildings:
The purpose of individual Landmark and local Landmark District designation is to recognize the historical and architectural significance of buildings, structures.
A second process, the National Register Certification of the local Landmark District, will qualify the buildings for additional Federal preservation incentives. These incentives include façade easements and Federal Tax Credits.
Lastly, the official commitment of a Landmark District designation ensures that historic properties are not negatively affected by future development in the neighborhood.
∙ Market Street Masonry (Proposed) Landmark District [sfplanning.org]
∙ Market Street Masonry Discontiguous District Self-Guided Walking Tour [sfplanning.org]