After four days on the MLS the list price for 2712 Broadway up on San Francisco’s Gold Coast has been reduced from $9,495,000 to $7,750,000. It’s a big house with big views and still asking over $1,100 per square foot (down from $1,350). Read More »

If you missed last year’s Decorator Showcase, we just noticed that the listing for 2901 Broadway now features the newly decorated shots (and the virtual tour before and afters). And there’s good news if you’ve been thinking, “fifty-five is ludicrous, but maybe at forty-eight.” After 322 days on the... Read More »

2901 Broadway, the ‘house that shall not be priced‘ and home of the 2007 Decorator showcase, has officially been listed with an asking price of $55,000,000. And while that’s $20,000,000 less than was incorrectly rumored last year, word on the street is that it’s also $25,000,000 more than has... Read More »

For those of you that have to ask (and unfortunately we do), chances are you haven’t been invited to take a tour inside 2901 Broadway. And while the virtual tour is comprehensive (additional photos added since we last checked), it’s simply not the same as wandering the halls or... Read More »

The ten thousand square foot mansion at 2901 Broadway (built by Henry C. Smith in 1925) is on the market (but not officially listed). And although the property statement notes “Pricing Information Upon Request,” apparently misleading rumors have it pegged at $75 million. (As we said, if you have... Read More »