CFAH

Briefly dubbed “The Jack,” the designs for the proposed 330-unit development to rise over 3,000 square feet of new retail space and parking for 365 cars at 4th and Madison Streets near Jack London Square have been refined along with the project’s moniker which is now simply “Fourth & Madison.”

Fourth and Madison Rendering

The proposed project includes two buildings rising up to 85-feet in height across the 1.5-block site which is comprised of two parcels: one whole block (“Block A”) bounded by 5th and 4th Streets and Jackson and Madison Streets, and one half-block (“Block B”) bounded by 3rd and 4th Streets to the north and south, Madison Street to the east, and an apartment building (followed by Jackson Street) to the west.

Fourth and Madison Site

The existing buildings on the Block A parcel, 430 Jackson and 425 Madison, are currently occupied by Cost Plus World Market corporate employees and the Block B parcel (431 Madison) is a paved parking area for the staff.  Cost Plus was acquired by Bed Bath & Beyond in 2012 and its operations at the 4th and Madison site are expected to be completely phased out within the next one to three years.

The public hearing for Fourth & Madison’s Environmental Impact Report will be held this Wednesday, September 16.  And if the development is approved, construction could commence as soon as Cost Plus has vacated the buildings.

Comments from Plugged-In Readers

  1. Posted by SFer

    The lower photo is the new design, I’m assuming?

    [Editor’s Note: All five renderings above reflect the refined design.]

  2. Posted by derrysf

    As ‘the jack’ is a slang term for venereal disease in some English-speaking countries, I think the marketing department was likely wise to change the project name.

    • Posted by Elitist Pig

      Not a fan of the faux warehouse look. First few renderings are ok, but why the box design blends into the faux warehouse design… I have no idea.

      ‘The Jack’ may be a better description of this design though…

      • Posted by woolie

        Preservation busybodies have made a big deal about the warehouse district Area of Primary Importance. Hence, this look.

  3. Posted by Jlasf

    The first image reminds me of the original Trinity plans. But that ended up so watered down that the finished buildings look little like the original drawings.

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