The SocketSite cross-industry scoop last week:
You probably won’t read about it in the Chronicle, but the scoop according to a plugged-in source is that the San Francisco Examiner is a week away from announcing the free publication of weekend open house ads through a deal with the San Francisco Association of Realtor’s new sfopenhomes.com site.
Look for a test run and official announcement next week (or perhaps now a bit earlier). And expect a
quickresponse from the Chronicle which counts on its weekend real estate section and related advertising for a significant share of its revenue.
The test run ran this past weekend.
∙ Scoop: Examiner’s Move To Corner Weekend Open House Readership [SocketSite]