2950 Broadway (Image Source:
As a plugged-in tipster notes, the website for the 24 Karat Gold Coast 2950 Broadway has been updated with more photography, a ten page marketing brochure (including floor plans), and an “architectural and historical perspective.”

Designed in 1922 by the distinguished and prolific San Francisco architect, Frederick H. Meyer for Stetson G. Hindes – a prominent engineer whose firm constructed the drydock at Pearl Harbor, built the shipyard at Alameda, and filled the cove for the Pan-Pacific International Exposition in San Francisco – and at one time occupied by famed attorney Melvin Belli, the home stands today as a masterpiece that has withstood the test of time.

No mention of that Melvin Belli incident.
2950 Broadway: Living (Image Source:
∙ Listing: 2950 Broadway (6/6) – $39,500,000 [] [Brochure] [History]
24 Karat Gold Coast Coming Soon (2950 Broadway) [SocketSite]
When Friia Ruled San Francisco Real Estate (A Reader’s Recollection) [SocketSite]

Comments from Plugged-In Readers

  1. Posted by San FronziScheme

    A heated outdoor swimming pool! Niiice!

  2. Posted by San FronziScheme

    Fun fact about that swimming pool. It has pretty much the same footprint as the Russia Avenue house (15X39).

  3. Posted by asiagoSF

    $40M and not one bidet… appalling!

  4. Posted by Jimmy (No Longer Bitter)

    Still passes the LBI test with 6 BR and 6 BA — I say this baby moves quick. It will not linger more than 5-8 years at this price. (Seriously, how many people exist on earth who can pay $40 mil for a house? There can’t be more than a few thousand).

  5. Posted by redseca2

    I have the same poo brown carpet on my stairs!

  6. Posted by jd

    Here again is another house with one major flaw…I cannot afford it.

  7. Posted by BobN

    $40M and not one bidet… appalling!
    It’s in the safe, silly.

  8. Posted by The Milkshake of Despair

    I’m jealous : the lot this place sits on is larger than mine. But then my place is … a little smaller, so the lot seems bigger. So take that 2950 Broadway !
    The photographer went a little too far with the exposure compensation of the window views. What could be fabulous views now look surreal, as if someone substituted LCD TVs with the color saturation cranked way up for the views. Maybe the realtor is angling for a very wealthy buyer who’s also into heavy psychedelics.

  9. Posted by Jeremy

    (Seriously, how many people exist on earth who can pay $40 mil for a house? There can’t be more than a few thousand).
    I’d say you’d want to be worth at least $100MM to consider spending $40MM of it on a home. It’s not totally clear how many of those there are in the world, but the number is something like 10,000. (There are 95,000 UHNWI ($30MM+) and around 1000 billionaires.)
    I wonder how many of them live in – or want to live in – San Francisco?

  10. Posted by kthnxybe

    Oh boy, now that’s a house.
    I do wonder what the market is – not just for being able to afford it, but for having a need for a house that is obviously designed for serious entertaining, and in San Francisco. Especially when you can have a large home with a lot of land not too far outside of the city.
    I guess the seller only needs one.

  11. Posted by kthnxybe

    The again, perhaps Xavier’s School for Gifted Youngsters could use it now that they’re in SF.

  12. Posted by Rubicon

    water views are overrated
    don’t get me wrong — they’re very nice, but not worth the premium.
    they’re not worth the premium paid over equally dramatic and nice outdoor views of say, mountains or valleys (in Utah, Colo., Wyoming, Montana, etc.) or city views
    especially, as here, when the water is over a mile away. That far and it’s not dynamic, you can’t hear the waves, and depending on the sun/sky the water is usually grey in color
    you can get the same or better views every day if you live in these nabes and walk, ride, etc. — just not from your living room. views are better across the bay b/c you get the SF skyline.
    my apt. had basically the same view as this house and I loved the sunsets and the rolling fog and seeing the headlands change color, but you get used to it.
    From my living room & fire escape I would end up people watching the folks on the street b/c it’s much more interesting while the view/bridge is pretty static. It usually looks pretty much the same a yeserday, and the day before, and the day before . . .
    It’s great for a while, and it’s great to show off b/c everyone is always shocked and awed, but it wears off. I’m not saying this to let anyone know that I had a nice view, I’m just saying from experience — both here and in Santa Barbara — it wears off and just becomes something to show off.

  13. Posted by kthnxybe

    I dunno, my office has a very nice view of the water and the Marin headlands and I never, ever get bored or jaded about it. I could look at it all day long (when it’s not too foggy) if I didn’t actually have to work sometimes. 😉

  14. Posted by Rocco

    Four storeys, no elevator. Reduces the possibility of enjoying this house in your old age. Or presently, your elderly parents. Or retaining staff.
    Ridiculous lack of closet space in the master bedroom.
    And it looks like a dry dock.

  15. Posted by Rocco

    Four storeys, no elevator, reducing the opportunity of enjoying this house in your old age. Or presently, your elderly parents. Or retaining staff.
    Ridiculous lack of closet space in the master bedroom.
    No easy way to get to the rear yard or pool- access is only through the basement catering kitchen.
    So it seems expensive. Worse, it looks like a public library. The architect should have stuck to dry docks.

  16. Posted by Conifer

    If you afford this house, you can surely afford $250K for an elevator.
    This is a great house in a great location in the greatest 20th century revivalist style.
    It is a lot of money. Watch out for the nouveau riche who have the cash!

  17. Posted by Poor in PacHeights

    Rubicon you’re only bitter b/c you can’t afford it….
    Now where did I put that spare $40MM? It’d take the house it’s awesome. And I’d totally use the bidet in the safe.

  18. Posted by Mr. E.

    Hey Guys,
    Can you please explain to me what that small square room in the same place on each floor marked as Elev. is for? Thanks in advance.

  19. Posted by SFX

    yes, it does have an elevator and no, it wasn’t designed by a guy who designed dry docks. it was designed FOR a guy who did the dry dock at pearl harbor.

  20. Posted by eddy

    Pricing it at $40M is an attempt to separate this home from logical pricing metrics in order to appeal to the emotional side. It might work, but it probably will not be an effective strategy to sell the home. Clearly, it’s an effective strategy to woo the seller into giving up the listing. That said, $14-21M is probably a more accurate range as it is extremely unique and spectacular. I guess you have to shoot for the moon on a place like this in case the next bebo guy is looking for a home.

  21. Posted by chuckie
  22. Posted by whatever

    I hope they get the price. City needs $ and the property tax revenues would increase by 7x.

  23. Posted by Jim T.

    What kind of brokerage commission is written into listing contracts in this price range? Would a savvy seller pay more than 1%? That’s $350,000 in commission if the house sells for $35,000,000. Not bad.

  24. Posted by StockBoySF

    In my mind this is what it has going for it:
    -The orientation (as Frederick, I think it was) pointed out in a previous Socket Site posting. More rooms with water views.
    -Morning Room with doors that open to the front garden (essential for any home)
    -It IS Outer Broadway
    The drawbacks:
    -Hike to pool
    -The north garden, while nice, is pretty unusable….
    -The rooms seem smallish
    -It may still be a large house, but not as large as most of the other places on the block
    -Driveway seems tight for a Mayback 62S
    What I would change:
    -Enlarge the pool on the (west side) by another 10 to 15 feet and either do away with the spa or move it downslope
    -Get rid of the mirror (yuck) around the fireplace in the Master Bedroom
    -Redo the main kitchen
    I agree with others that $39.5M is too much. Does anyone believe, except the realtor (if he really believes it), this will actually fetch $39.5M? As chuckie (above) pointed out, one can get so much more house in an impressive area for less. That Sotheby’s listing in Los Altos is fantastic but it’s been on the market for a while. If some nouveau riche person in Silicon Valley hasn’t scooped the Los Altos place up (it is simply spectacular if you haven’t seen it- but some would find it too over the top), then no one will pay $39.5M for this place.
    Overall it is a great house (despite a few drawbacks) and location. I think $20MM is more like it.

  25. Posted by lolcat_94123

    A good chunk of why that place in los altos seems cool is because of that helicopter view shot.

  26. Posted by jaja

    Beautiful house on a double wide lot at the best address in SF. I can see why they are asking $39.5M. This house is slightly dated. but not nearly as bad as 2901 Broadway (asking $45M). I will take that swimming pool (2950 Broadway) any day over the tennis court (2901 Broadway). There was a house few houses down from this one that was sold couple years ago for around $28M. It needed more work than this one. So I think considering this is double lot on the best street in SF and better condition, I can see why they are asking for that price. But then again, it’s 2009 NOT 2007. So the seller should have put it on the market few years ago. I’m sure it would have flew off the shelf so to speak. My guess is it’ll probably sell for around $30-33M. I would take this house any day before I take the St. Regis penthouse that’s on the market for $50M.

  27. Posted by StockBoySF

    jaja, yes, I too would take this house over the St. Regis penthouse and 2901 Broadway. I think $30M is still high. But then again it’s worth whatever someone wants to pay for it!

  28. Posted by David Anderton

    I wish I could get for $20m!

  29. Posted by auden

    has this house sold yet?

Comments are closed.

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