Renovating for profit can be a great way of making money, such as in this case study.
This week, San Francisco’s Planning Commission is set to review and vote on Chipotle’s request to renovate and occupy the vacant one-story building at 2100 Market Street which was last occupied by the restaurant “Home” two years ago.
The project would not increase the exterior dimensions of the existing building but would involve interior improvements and alterations to the building’s facade.
The project would create a 600 square?foot outdoor patio to the west of the building where there is currently a partially enclosed storage area, screened from Market Street behind an eight foot high wall which Chipotle would adorn with a mural.
Supporting Chipotle’s project: The Merchants of Upper Market & Castro; the Castro/Upper Market Community Benefit District; 34 letters/emails from local merchants; 48 letters/emails from the public; a petition of support with 1,661 signatures; and an online petition with 433 signatures.
Opposing Chipotle’s project: the Duboce Triangle Neighborhood Association; 10 letters/emails local merchants; 3 letters/emails from the public; a petition in opposition with 255 signatures; and an online petition with 773 signatures.
And the recommendation from San Francisco’s Planning Department to the Commission: disapprove Chipotle’s request to renovate and occupy the former Home on Market Street as proposed.
The stated basis for the Planning Department’s recommendation:
There are currently 10 Formula Retail Uses that occupy commercial frontage within 300 feet of the project site that include Sterling Bank & Trust, Ace Hardware, Walgreens, Crossroads Trading, Good Feet, Safeway, Jamba Juice, Starbucks, GNC, and Mike’s Camera that occupy approximately 733.5 linear feet of commercial frontage within 300 feet of the project site, resulting in a formula retail concentration of approximately 27%. The proposed Chipotle would further increase the concentration formula retail to approximately 36% within 300 feet of the project site.
The Upper Market NCT is already well served by several nearby independently owned restaurants, Casa Mexicana at 180 Church, Taqueria El Castillito at 136 Church, and Chilango at 235 Church that already offer products that similar or identical to those offered by Chipotle.
The Project would be detrimental to the neighborhood by occupying a prominent corner lot with a formula retail use that uses standardized color schemes, decor and signage that will detract from the distinctive character of the Upper Market Neighborhood which includes primarily local, independent retail businesses.
Last month, San Francisco’s Planning Commission shot down Starbucks’ proposal to renovate and occupy the retail space at 2201 Market Street (in part based on the Planning Department’s concerns with respect to the concentration of formula retail in the area) but approved the application for CVS to renovate and occupy a long vacant retail space at 2280 Market Street, roughly 400 feet away from the proposed Starbucks.
Unmentioned by Planning, the potential for building up to 65-feet high on the 2100 Market site.
? Starbucks’ Market Street Plan Shot Down By Planning [SocketSite]
? The Designs For 2201 Market Street And Great Starbucks Divide [SocketSite]
? Planning For A CVS: The Designs For 2280 Market Street [SocketSite]