135 Mississippi (

Union Property Capital (UPC) is in contract is to purchase the San Francisco Bay Guardian’s Potrero Hill headquarters building at 135 Mississippi for $6.5 million. Guardian owner Bruce Brugmann purchased the building for $4.7 million in 2002.

From the Business Times with respect to a bit of sale hypocrisy irony:

The Bay Guardian has been a vocal opponent of development in the city, railing against highrise construction, luxury housing, and zoning rules that favor tech and knowledge-based companies over more traditional blue-collar jobs.

Ironically, it was UPC that assembled and did the early planning on one of the most prominent highrises built in downtown San Francisco in the last decade: Tishman Speyer’s two-tower Infinity project at 300 Spear St.

UPC also developed a data center at 365 Main St., built a luxury residential loft project at 150 Powell St., and repositioned SoMa buildings like 330 Townsend St. and 840 Brannan St. for dot-coms. The company also completed a condo conversion of a former rental building in Alamo Square — the sort of project that the Guardian routinely opposes in the interest of protecting the city’s rental housing stock.

And yes, we do believe UPC has set its sights set on developing the property.

Comments from Plugged-In Readers

  1. Posted by Trevor

    Brugman is a union buster, and he also had his publication tacitly (actually, not so tacitly, if I recall correctly) support his buddy Dick Hongisto’s round-ups of peaceful demonstrators. He has always been a hypocrite. Selling to a gentrifying developer is what I would expect of him.

  2. Posted by unwarrantedinlaw

    Boil it down and the Guardian’s politics are all about other people’s property. When it comes to their own property, though, it’s different.

  3. Posted by Stucco_Sux

    Bruce lays another deuce? Tell me its not so!

  4. Posted by Dan

    Brugmann confirmed that the newspaper is being sold, too:

  5. Posted by marvinsnephew

    Maybe now they will take down that awful oversized, overlit billboard on the back of the building. It is a sweet irony that the fate of the Guardian’s success is corporate money.

  6. Posted by Rome is Burning

    Certainly he will donate all of his “ill-gotten” gain to a non-profit housing group. I wonder if the sorry hypocrite received a personal luxury condo in the replacement building as part of the deal. Good riddance.

  7. Posted by Victor

    I wonder if Bruce is including the street dweller that has taken up permanent residence at their front entrance in the price.

  8. Posted by EH

    “The famous ‘Bruce Blog’ will continue uninterrupted.”

Comments are closed.

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