CFAH

BLU: Street Level Rendering

The subject line only tip that just arrived from a reader: “SFBLU’s website is finally up!”

The 631 Folsom Street development includes 108 two-bedroom two-bath condos on floors 2-19, and six three-level Penthouses that span the 20th and 21st floors as well as the rooftop.

BLŪ: Exterior Penthouse Rendering

And floor plans, features and renderings are now online with more “coming soon” (from all sides).

UPDATE: A few more bits of information: Sales office is expected to open around the first week of April (with occupancy around October); pricing for the two-bedrooms on floors 2-19 is expected to run from around $740K to $1.4M; and the six penthouses are expected to be priced from $2.5M to $3.5M.

Comments from Plugged-In Readers

  1. Posted by phatty

    What’s up with the sales office? Wasn’t is suppose to open in Dec? Any ideas of a timeline?

  2. Posted by S&S

    I’ve been looking forward to this project too! Can’t wait for the sales office/model to open. This time I’m flying solo — SO tired of agents!

  3. Posted by view lover

    The one thing that impresses me about the pics is that there is no visible supporting columns, makes for a much nicer home feeling. Good architecture. Watermark should have been a little more creative and avoided the big hulk of a supporting column in the middle of an already small room.

  4. Posted by Jimmy (Bitter Renter)

    I don’t know who named this, but the color blue, names involving blue or the miss-spelling of blue, are all SO turn-of-the-century. I don’t know what the new “in” colors are, but they’re definitely not blue.
    Perhaps Pink, like that little club on 16th… which is so uber-trendy it doesn’t even have a sign, just a pink light.

  5. Posted by Melinda

    blah blah. all the apartments except for the ones directly facing folsom street face a narrow breezeway with a great view of the adjoining office buildings.
    “I’m flying solo.” Must be someone from the developer’s office.

  6. Posted by anon

    I am pretty unimpressed with this development. It’s wedged inbetween a giant server farm (the 12-story windowless and noisy phone company building next door), a 5-story office building, and Hawthorne Place (lofts). Not to mention the parking lot across Dow Place will surely be developed into an office or condominum building in the foreseeable future. Would rather move to Infinity’s second tower. All, in all though, the more residents of this SoMa the better.

  7. Posted by Michael E

    Does anyone have information on pricing?

  8. Posted by SocketSite

    A few more bits of information: Sales office is expected to open around the first week of April (with occupancy around October); pricing for the two-bedrooms on floors 2-19 is expected to run from around $740K to $1.4M; and the six penthouses are expected to be priced from $2.5M to $3.5M.

  9. S & S: I bet you don’t need an agent at all for a transaction like this. If you know your stuff, you could just deal with the sales office directly, right?

  10. Posted by anon

    Those penthouses are going to be a tough sell compared to the competition. Blu has basically no amenities (no pool, gym, movie room, conference room, lounge/bar area, wine storage, etc.) compared to Milennium, Infinity, Watermark, etc.

  11. Posted by S&S

    No, I’m not from the developer’s office, just a prospective buyer. Melinda, you must be a buyer’s agent.
    I’m reserving judgment until I at least see the model … and whether there’s going to be DEEDED PARKING! Yeah, I just HAD to mention DEEDED PARKING — AGAIN.
    [Editor’s Note: Deeded parking yes (via stackers). Exact number of spaces T.B.D.]

  12. Posted by Eliot Spitzer's Wife

    I have the blu before sunrise,
    Tears standing in my eyes.
    I have the blu before sunrise,
    Tears standing in my eyes.
    It was a miserable feeling,
    Now babe, a feeling I do despise.
    I have to leave, leave you baby,
    Because you know you done me wrong.
    I have to leave you baby,
    Because you know you done me wrong.
    I’m gonna pack up and leave you darling
    And break up my happy home.
    I have to leave, leave you baby,
    I’m gonna leave you all alone.
    I’m gonna leave you baby,
    I’m gonna leave you all alone.
    I’m gonna pack up and leave you darling
    Because you know you done me wrong.
    Well now goodbye, goodbye baby,
    I’ll see you on some rainy day.
    Well now goodbye baby,
    I’ll see you on some rainy day.
    You can go ahead now little darling,
    ‘Cause I want you to have your way.

  13. Posted by S&S

    Dammit! Stackers … ick. Hate those things. Looked at and wouldn’t consider One South Park b/c they have stackers. That’s not my idea of deeded parking. Oh, well. Next …

  14. Posted by TheRealScoop

    Can you self-park with car stackers? Anyone with good stories or horror stories of using them?

  15. Posted by Jay

    Don’t forget our friends at the NSA are next door.

  16. Posted by kathleen

    Stackers are superior to bat caves.
    (elevators to underground parking)
    I have had significant problems with bat caves, not so much with the easy to use stackers.
    Stackers are easy to use. If you do not like them, write your supervisor! Let us citizens band together and eliminate those who wish to legislate behavior, ( AKA Push Burkahs on the women) such as limiting parking legislatively.
    Togehter we can limit the number of supervisors employed by the city by 50% and consequently, eliminate 50% of bad laws!
    A sup job used to be part time, hence low pay and big number of sups.
    Now that they have full time pay, let’s eliminate half the board.
    Take back the city for politicans, or allow them to run your urban life.

  17. Posted by zig

    “eliminate those who wish to legislate behavior such as limiting parking legislatively”
    Its called zoning

  18. Posted by anon

    eliminate those who wish to legislate behavior, such as limiting parking legislatively.
    How about getting rid of the laws requiring minimum parking? Those have been around since the 50’s, as parking has gotten progressively worse.

  19. Posted by hhatmm

    Same ole same ole standard plans. Small bedrooms. Nice flashy website evokes oohs and ahhs but, being an expert at reading plans, I can see very predictable results. Blu will not distinguish itself too much from other condos except for a neat name.

  20. Posted by infinity buyer

    750k is not bad for a 2 bedroom, but then again it’s probably the smallest units on the lowest floors with no views.
    If units here even approach $1000/sqft, it’ll be a tough sell given the building’s lack of amenities (no gym, pool, theatre, parking spaces, etc…), and nearby competitors (Infinity, Millennium, etc.)

  21. Posted by Rillion

    Bleh, it has the “rabbit cage” design I hate (thin metal frames around glass). I find that look unappealing.
    Also, legislating parking is NOT similar to making women wear burkahs. That deserves the hyperbole of the day award.

  22. Posted by notsexy

    This building is a continuation of bland, non-descript architecture that is dominating SOMA. This will at best follow the sales pattern of Soma Grand. It is a travesty of such a city once known for its unique style.

  23. Posted by bennk

    may be the lack of amenities will lead to lower monthly management fee?
    btw does anyone have information on the square footage of penthouse unit A?

Comments are closed.

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