Heritage on Fillmore (www.SocketSite.com)
Six months ago we reported 37 of the 68 market rate condos (as well as all 12 of the BMR units) at Heritage on Fillmore (1310 Fillmore) were either sold or in contract. And according to SF New Developments, as of yesterday twenty-two (22) of those market rate condos remain available (only three of which are listed on the MLS). If accurate, that would suggest net new sales of nine (9) condos over the past six months (versus 27 over the previous five).
And yes, both Yoshi’s and 1300 on Fillmore (originally to be named Blue Mirror) are now open (and we’ve been hearing very good things). And no, we can’t confirm (and would be surprised) if any of the market rate units are “being dumped at low prices.”
Heritage On Fillmore Official Update: Inventory And Restaurants [SocketSite]
Heritage On Fillmore Update [SF New Developments]

21 thoughts on “A Heritage On Fillmore Un-Official Update: 22 of 68 Available”
  1. I purchased a condo in this building several months ago. I feel I got a great deal (for SF), and although I originally had some concerns about the ‘hood, it’s turned out to be a fantastic place to live. I don’t walk east on Eddy past Webster ever (no reason to, and wouldn’t anyway), but feel safe walking North on Fillmore at any hour (stumbled home from Harry’s at 2:00am quite a few times). The lobby of the building is impressive, the concierge is great, and I’m super happy with my unit. The only complaint is that the developer needs to be more responsive with punch list items.

  2. This has been bugging me for a while…
    Why does every other sentence on Socketsite begin with “And”? Done occasionally, it’s a nice affectation. But done in 60% of the sentences in a given blurb is beyond weird.
    The other thing that’s starting to drive me nuts is the insane amount of parentheses. Nine sets of parentheses in five sentences?
    And yes, I do know that this is off topic (and about grammar). And no, I don’t think it’s important (but I wrote it anyway). And I think I’ll get flamed (and I probably deserve it).

  3. amused, agree 100%. And I’ve never understood why Socketsite uses scare digits everywhere: twenty-two (22). It makes me feel like I’m doing my taxes.

  4. At least Adam has a consistent style, is serious about getting his facts (and his grammar) right, (and corrects errors immediately when they are pointed out). And that’s more than I can say about certain other SF Real Estate blogs (not naming names, but it’s between the street and the sidewalk).

  5. say what you will about other blogs, this is the only one where the editor removes anything he doesn’t like or agree with. that is as lame as it gets!

  6. Seriously folks, let’s get back to a discussion about Heritage on Fillmore or at the very least the area in general. If you have any general comments about things you like/dislike about SocketSite, please feel free to drop us a note (tips@socketsite.com).
    And “james,” it’s time to bust out your old tin-foil hat.

  7. This area’s development is fantastic. With Yoshi’s opening up and Japantown’s plans to build new condos., redo the whole mall, and open up the Geary St. area, this has all the makings of a great neighborhood. Geary St. remains one of the most underlooked and underutilized major corridors in the city.

  8. After they ban private cars on Fillmore St. this is going to be a top location.
    Call me when they ban concealed weapons on Fillmore Street.

  9. What’s this about banning cars on Fillmore ? Is this a removal of public parking or a ban on driving on Fillmore ?

  10. I would think noise from the jazz clubs would be a concern to people considering living in the condos above and nearby. I’m sure the official line is that you can’t hear any of the music from the club in any other part of the building, but I would want to be able to inspect the unit at midnight on a Saturday.

  11. Hopefully, some of you were also at the SPUR lunchtime presentation by Hines about the Transit Tower. One exciting potential they mentioned was linking some of the other surrounding buildings to the City Park on top of the transit center itself.
    One thing caught my eye about this thread – and that was the mention of Geary as an underutilized street. If it weren’t for the waterfront, ballpark, Rincon Park, pedestrian esplanade, and other great things on the other side of The Embarcadero, I would avoid The Embarcadero. I believe wide roadways are killers of off street activity. The City of Pontiac in MIchigan will always regret “Wide Track Drive” circling the City for use as a car racing track around the City. Granted 1967 racial tensions in Detroit and the surrounding area hurt the most, but wide streets that open up opportunities for car drivers to speed excessively kill the vitality in neighborhoods in my opinion.
    Sounds like Fillmore is a fine development … and Fillmore Street on the north side of Geary is a fun street to walk around.

  12. Banning cars on Fillmore? THAT would be a great way of ruining a very interesting street.
    As for the comment “I believe wide roadways are killers of off street activity”, Jamie, please, we already have enough urban theorists in this city. Have you walked Michigan Avenue in Chicago? That is a WIDE street with plenty of traffic and look at what that city has created in only 40 years. (North Michigan Ave. was a ghost town before 1967) I can think of no greater example of why so many are wrong in their planning ideas than a visit to that dynamic boulevard. Street performers, crowded sidewalks, busy traffic, at the end of the day, people SAY they want cities to have more parks (like you in the past), but in reality, they flock to busy loud urban spaces to feel the energy of a city. I know the car haters will attack me for this, but the fact is cars do not always ruin an urban space, though they do not always help them either. I believe the closing of some of the streets in our civic center is the reason it has become basically a large homeless camp town.

  13. Hey, don’t pick on curbed. They got an enema recently and have been flowing like rainbows out of an unicorn’s ass, just like you see everyday on San Francisco’s cable cars. Seriously, check them out and compare to a few months ago and you should be pleasantly aware of refreshing change.

  14. The civic center is a homeless camp because the entire idea of a civic center is wrong. You shouldn’t put all the cultural attractions in one place. Instead, you should sprinkle them around the neighborhoods. Concert halls and theaters sit idle 90% of the time, so clustering them together creates an empty, idle neighborhood. Do you go to the opera, and then go to the symphony? No, you do not.
    Jane Jacobs addressed the San Francisco Civic Center specifically in her book as an example of bad urban design.

  15. The problem with the Heritage on Fillmore is the high crime area that is only 1/2 block away. Many people pretend it doesn’t exist and look towards Pacific Hts. and never looking back at the housing projects. But you do hear gunshots every night. And the area right around Popeyes fried chicken is full of thugs blasting loud music in the parking lot while selling crack. Things have not changed as the criminal element still resides around the corner.

  16. Sellers are dumping units at below market rate. What’s wrong with this place?!? Does anyone have inside info??

  17. In looking around I can’t find many resales. I could only find one that clearly looked like a resale, a 1/1 for $635,000. Not too much “below market” as the develop looks to be selling a 1/1 for $680,000. A slight discount but then you’d kind of expect them to have to go lower when the developer is still selling “new” units.

  18. I just searched the SF Tax collector website to try and find the prices for condos in the Fillmore Heritage. I found about 53 units at 1310 Fillmore St, but what was strange was that none had values over $500k. Most were at what look to me like “below market” prices, i.e. $245k for a 1 bedroom unit. There were only four prices that ended in “99”: three at 399k and 1 at 499k.
    I could understand that the BMR units probably made the tax rolls while perhaps the subsequent market rate units haven’t gotten on the tax rolls yet, but it still doesn’t explain why there’s fifty three (53!) with reported values less than the lowest selling price (~$500k)
    Either there are about 49 BMR units instead of 12, or the tax records are somehow corrupted. Anyone know what’s going on?
    To see for yourself go to:
    https://services.sfgov.org/ptx/intro.asp
    press begin and enter 1310 Fillmore St

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