Redfin is live with a new mapping platform (Microsoft’s Virtual Earth), a new legend (listings in green, viewed listings in light green, and recently sold properties in blue), and expanded Bay Area coverage (“Napa, Sonoma, Santa Cruz & more Solano”).
It’s a great complement to their recent upgrade of property listing details. And it’s a smart move to let Microsoft worry about mapping technology (Redfin’s previous technology was homegrown), and let Redfin focus on real estate.
UPDATE: According to Redfin’s press release, they plan to leverage Microsoft’s Virtual Earth “to offer bird’s-eye views of neighborhoods, driving directions, mobile telephone integration and more neighborhood information about local attractions and retail shops.” And an “online agent chat” feature is live as well.
∙ Going Once, Going Twice, Going Three Times… [SocketSite]
RedFin, like Zip: You get what you pay for. Ever wonder where agents go when they get cut from Prudential?