Inman News hosted an audio conference on Monday titled “Blogs: The Power to Transform Your Business.” We weren’t invited to participate (we’re just going to assume our invitation was lost in the email), but we did have a chance to review the Inman overview of the call. Two quotes that caught our attention:
“Effective blogs tend to be realistic, honest, opinionated, conversational and even blunt, panelists said – they effectively engage readers in a dialog and they do not shy away from controversy.” [Yes]
“The first guy in wins,” [David Crockett] said. “If you do it right and you do it first, you can say, ‘Checkmate,’ to the rest of the Realtor [sic] out there.” [No chance in hell]
The first statement is spot on, while the second is completely naïve (and makes us wonder what else was said by the experts on the call). Don’t forget that startup costs for bloggers are minimal and switching costs for readers are, for the most part, non-existent (did we mention how much we appreciate you ‘plugging in?’). So even if you are not ‘first in,’ don’t sweat it, content is king. And if you are first in, don’t start resting on your laurels.
∙ Blogs can create covert real estate marketing [InmanNews – $]