As we first reported last week, the Emerald Fund is quietly working on plans to raze the 108-foot building at 150 Van Ness Avenue and build a half-block building rising 12 stories on the site, and we now have the renderings for the development that’s being proposed.


Once again, the building would rise up to 120 feet high and house 429 apartments averaging 734 square feet apiece, running the length of Hayes Street from Van Ness to Polk Street:


And as proposed, 9,000 square feet of retail would be constructed on the ground floor of the building with parking for 215 cars and 207 bikes in a level below.


Comments from Plugged-In Readers

  1. Posted by Invented

    Pleasantly forgettable.
    Like an Embassy Suites Hotel on a side street in DC or Frankfurt.
    A reminder that not everything has to call attention to itself.

  2. Posted by anon

    Hm, I quite like it.
    Now if only we could get the Fox Plaza eyesore rebuilt…

  3. Posted by Sierrajeff

    I like it; certainly a lot better than what’s there now, and it will provide a nice link between the glass of the retrofitted tower next door (and other new glass towers on Market) and the stone of the Civic Center complex.

  4. Posted by Mark

    Forgettable is right. Reminds me of something on K or Eye Streets in DC.
    However, as stated, not all buildings have to be memorable. Just look at the swath of homes comprising the Sunset, or even rows of Edwardians. Regardless of its lasting visual impression the building is far better than the planned boredom proposed for Fell/Oak in HV.

  5. Posted by Adam

    I think it would be reasonable to have a bolder look than that, given the location. As for the old building, I’m not too broken up about it going away, I just wish I could get a look at the lobby before it does.

  6. Posted by Me

    You’d think if they were going to the effort they would add a few more stories to the building.

  7. Posted by Henry

    Why not just restore and adaptive-reuse the current building? While it breaks down the massing on Van Ness a bit, aesthetically it’s worse!

  8. Posted by BobN

    Only 9000 sq ft of commercial in a block-long building?

  9. Posted by mdg

    EH – Whatever – It’s OK
    Anyway to save that gorgeous lobby….?
    WHat a waste if it’s not ……
    Hey Board – save the lobby and approve the uninspiring building – at least people will go and look at the lobby – I can see a cafe in there serving before symphony and other events – Lovely

  10. Posted by lyqwyd

    If only it were going to be 5 times taller…

  11. Posted by Invented

    Love idea of an indoor private/public space.
    Allow developer to increase height along Polk in exchange for preserving the lobby. (and building?)
    Could One Sansome be a model?
    Also, a taller building along Polk will give units great views of the Civic Center buildings -a good thing all around.

  12. Posted by JL

    Not the most amazing design, but it fits the context and activates an otherwise dead block without overwhelming it.
    Credit to Emerald Fund for adding over 800 units to a woefully underutilized block.

  13. Posted by brianSF

    The building that sits there now looks like it had an outer-skin put on in probably the 60’s? Underneath i bet it is amazing, and could be unskinned and restored, and serve as the anchor of the development added (possibly up and or) behind it.

  14. Posted by mdg

    Hey Invented
    great template

  15. Posted by Joel V

    Nice to see some new development in that spot. Could be a little taller.

  16. Posted by Kathleen

    Me likey.

  17. Posted by Matt of Uptown

    Here’s what 150 Van Ness was like prior to its mid-century remodel. I believe much of the interior architectural elements are still intact.

  18. Posted by Cody

    I find it odd for the Civic Center, which has some very beautiful Beaux Art buildings in grey stone. I would not have any comment if it were build elsewhere.
    As to height keep in mind that there are restrictions around the Civic Center to keep shadows out of the park.

  19. Posted by Brian M

    I know we do not need landmark buildings on every site, but isn’t this important enough to get a little better architecture than the (I love it) “Embassy Suites on K Street”. I mean, this is so utterly banal.
    But yes…well needed and well located.

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